Salzburg has many beautiful facets, but those who venture beyond the famous Getreidegasse will discover a true gem in Goldgasse. In one of the oldest streets of Salzburg’s Old Town, you can instantly leave the hustle and bustle behind. Where goldsmiths once practiced their craft, today you’ll find a world of individual boutiques, exquisite jewelry, and charming specialty shops. We invite you to join us for a stroll through Goldgasse and present our highlights.
We’ll take you on a stroll through Goldgasse and present our highlights.
Fashion & Tracht: From Alpine Chic to Luxury
Anyone looking for something special will quickly find it in Goldgasse. The fashion here is anything but “off the rack”.
Goscherl
Tradition meets modernity: At Goscherl (Goldgasse 6) you’ll find traditional clothing that’s fun to wear. Here, alpine chic blends seamlessly with joie de vivre. Whether it’s a special dirndl, a casual jacket, or accessories with that certain something – Goscherl represents a young, fresh approach to traditional fashion without forgetting its roots. A must for anyone who wants to wear Salzburg style with a touch of individuality.
Butka Fur
A name synonymous with quality. Butka Fur (Goldgasse 11) is the place to go for high-quality fur, sheepskin, and leather fashion. Besides current trends, they place great emphasis on service: from custom-made pieces to the alteration of old heirlooms, the furrier’s craft is still alive and well here.
Herzstück Mode
The name says it all. In this small, elegant shop (Goldgasse 12), you’ll find fashion that has the potential to become your new “heart piece.” The boutique focuses on a lovingly curated selection of women’s clothing that is feminine, wearable, and yet special. Perfect for women who appreciate personal service.
Bright prospects: Jewelry & Optics
The name “Goldgasse” (Gold Lane) is no coincidence. The tradition of precious metals and fine craftsmanship lives on here.
Martin Steiner Goldsmith
Here, jewelry is still made by hand. The goldsmith Martin Steiner (Goldgasse 5) creates unique pieces that last for generations. Whether classically elegant or with a modern interpretation – anyone looking for a piece of jewelry with soul or wanting to realize their own idea is in the best hands here.
Ulrike Varga – Fine jewels
Another gem in the alley is Ulrike Varga’s shop. In her vaulted cellar (Goldgasse 7), she specializes in antique treasures, pearls, and coral. Here, you can feel the passion for history and the beauty of natural materials.
ZEISS Vision Center – Brillenmacher Slatner
Superior vision at the highest level: The ZEISS Vision Center (Goldgasse 13) combines optometric expertise with state-of-the-art technology. Here, it’s not just about vision aids, but about an uncompromising visual experience. Using innovative measurement technology, a precise vision profile is created to craft the perfect glasses for your needs. You’ll also find a carefully curated selection of frames and fashionable sunglasses from top international brands – for a stylish look all year round.
Accessories from head to toe (and for the little ones)
An outfit is only complete with the right details – and there’s no shortage of those in Goldgasse.
Hut ab
Located next to the entrance to Goldgasse (Residenzplatz 3), Hut ab is an integral part of this special shopping area. Under the motto “Well-hatted through Salzburg,” the art of millinery is celebrated here. Whether an elegant occasion hat, a warm cap, or a classic fedora – a hat can change your posture, and in this specialty shop right on the corner, you’re guaranteed to find the perfect style – for both men and women.
ShoeDreams
“Anyone can do basics – ShoeDreams is different!” – under this motto, this store (Goldgasse 7) offers far more than just footwear. Here you’ll find exceptional shoes and bags from small manufacturers who consciously stand out from the mainstream. Whether vegan, handmade, fair trade, or a limited-edition one-of-a-kind piece: the exclusive selection of women’s fashion combines comfort with style and sustainability. A paradise for everyone who knows that the right shoe – combined with the perfect bag – can carry an entire outfit.
Babogi Kids Fashion
Even the youngest children will find plenty to discover in Goldgasse. Babogi (Goldgasse 12) is a family-run business specializing in fashion for babies and teens. Alongside international brands, you’ll find a special highlight: their own brand, Paula G. – 100% Made in Salzburg. Whether you’re looking for a layette, a christening gown, or the perfect birthday present, you’ll receive attentive and friendly service.
Conclusion: a charming little alleyway
Goldgasse is more than just a connection between Residenzplatz and Alter Markt. It’s an invitation to slow down, browse the shop windows, and experience the genuine passion of Salzburg’s merchants.
